Mẹo Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order?

Kinh Nghiệm về Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order? Chi Tiết

Hoàng Tiến Dũng đang tìm kiếm từ khóa Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order? được Update vào lúc : 2022-10-14 20:02:04 . Với phương châm chia sẻ Kinh Nghiệm về trong nội dung bài viết một cách Chi Tiết 2022. Nếu sau khi đọc Post vẫn ko hiểu thì hoàn toàn có thể lại phản hồi ở cuối bài để Ad lý giải và hướng dẫn lại nha.

Read Online (Free) relies on page scans, which are not currently available to screen readers. To access this article, please contact JSTOR User Support . We'll provide a PDF copy for your screen reader.

With a personal account, you can read up to 100 articles each month for không lấy phí.

Nội dung chính
    Purchase a PDFHow does it work?Which approach to attitudes posits there are three components to attitudes affect behavior and cognitions?What is the correct sequence in the high involvement hierarchy?Which theory of persuasion proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?Which term refers to specific attempts to change attitudes?
Get Started

Already have an account? Log in

Monthly Plan

    Access everything in the JPASS collectionRead the full-text of every articleDownload up to 10 article PDFs to save and keep
$19.50/month

Yearly Plan

    Access everything in the JPASS collectionRead the full-text of every articleDownload up to 120 article PDFs to save and keep
$199/year

Log in through your institution

Purchase a PDF

Purchase this article for $41.50 USD.

How does it work?

Select the purchase option. Check out using a credit card or bank account with PayPal. Read your article online and tải về the PDF from your email or your account.

journal article

Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising

Journal of Marketing Research

Vol. 20, No. 3 (Aug., 1983)

, pp. 257-267 (11 pages)

Published By: Sage Publications, Inc.

https://doi.org/10.2307/3151829

https://www.jstor.org/stable/3151829

Read and tải về

Log in through your school or library

Alternate access options

For independent researchers

Read Online

Read 100 articles/month không lấy phí

Subscribe to JPASS

Unlimited reading + 10 downloads

Purchase article

$41.50 - Download now and later

Abstract

The role of direct versus indirect experience in the attitude-behavior consistency issue is reviewed. Using a new communications model, the authors extend the direct/indirect experience paradigm to a common marketing scenario: product trial versus product advertising. The specific contributions of attitude strength and type of behavior are examined, and results show that when attitudes are based on trial they predict purchase very well. When attitudes are based on advertising, however, attitude-behavior consistency is significantly reduced. Implications for when attitude models should be applied in marketing research and practice are discussed.

Journal Information

JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies.

Publisher Information

Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com

Rights & Usage

This item is part of a JSTOR Collection.
For terms and use, please refer to our Terms and Conditions
Journal of Marketing Research
Request Permissions

Chapter 7ABC approach to attitudes•approach that suggests that attitudes encompass one’s affect, behavior, andcognitions (or beliefs) toward an objectoAffect—feelings about an objectoBehavior—overt behavior that consumers exhibit as well as their intentions tobehaveoCognition—beliefs the consumers has about the objectattitude tracking•effort of a marketer or researcher to track changes in consumer attitudes over timeattitude-behavior consistency•extent to which a strong relationship exists between attitudes and actual behaviorattitude-toward-the-object (ATO) model—PAGE 125•attitude model that considers three key elements:obeliefs consumers have about salient attributesothestrength of the beliefthat an object possesses the attributeoevaluation of the particular attributeattitudes•relatively enduring overall evaluations of objects, products, services, issues, orpeoplebalance theory•theory that states that consumers are motivated to maintain perceived consistency inthe relations found in a systembehavioral intentions model—PAGE 128

•model developed to improve on the ATO model, focusing on behavioral intentions,

Which approach to attitudes posits there are three components to attitudes affect behavior and cognitions?

Which approach to attitudes posits there are three components to attitudes: affect, behavior, and cognitions? According the ABC approach to attitudes, attitudes possess three important components: affect, behavior, and _____.

What is the correct sequence in the high involvement hierarchy?

One hierarchy, the standard COGNITIVE + AFFECTIVE + CONATIVE order, is labeled the learning hierarchy, and is seen as most appropriate for high involvement decisions which typically giảm giá with high priced, high risk products.

Which theory of persuasion proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

Glossarysocial judgment theorytheory that proposes that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitudeStudent Resource Glossary - Cengagewww.cengage.com › cgi-wadsworth › course_products_wpnull

Which term refers to specific attempts to change attitudes?

persuasion refers to. specific attempts to change attitudes. according to the ATO model, both beliefs about product attributes and evaluations of those attributes play important roles in attitude formation. Tải thêm tài liệu liên quan đến nội dung bài viết Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order?

Review Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order? ?

Bạn vừa đọc nội dung bài viết Với Một số hướng dẫn một cách rõ ràng hơn về Review Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order? tiên tiến nhất

Share Link Cập nhật Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order? miễn phí

Người Hùng đang tìm một số trong những Share Link Cập nhật Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order? Free.

Thảo Luận thắc mắc về Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order?

Nếu sau khi đọc nội dung bài viết Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order? vẫn chưa hiểu thì hoàn toàn có thể lại phản hồi ở cuối bài để Tác giả lý giải và hướng dẫn lại nha #approach #attitudes #suggests #affect #behavior #cognitions #form #sequential #order